Meeting user search intent and writing in-depth about a topic are also important ranking factors that must be considered when selecting the SEO minimum word count.īased on the average minimum word counts, the following are recommendations for common types of search engine optimized content: However, some search queries will require you to write much more than 300 words to rank content in the top positions in search engines like Google, Yahoo, and Bing. This word limit should be your starting point for every web page that’s optimized for SEO to rank in the search engines for relevant keywords. The minimum word count for SEO is 300 words. See long tail vs short tail keywords for more details. While it’s true that writing longer content makes it easier for Google’s algorithm to figure out what your web page is about, the fact is you need to publish comprehensive information that also positions your content as an authority on the topic that enables your web page to rank for long-tail keyword variations in the search engine results pages (SERPs). For example, adding 1,000 words of unrelated, generic, or “fluff” content to make your article longer than the top-ranking competitors will not have any impact on your SEO rankings or website visibility because the additional words are not adding to the expertise, trust, or authority (E-A-T) of the content. That statement makes sense because the words on the page actually matter for crawling and indexing purposes in the search engines. So just blindly adding more and more text to a page doesn’t make it better.” In a Google Search Central SEO Office Hours session, John Mueller explained there is no best word count for SEO per se: “From our point of view the number of words on a page is not a quality factor, not a ranking factor. Higher word counts help increase the overall search engine visibility for a web page by helping it rank for more total search queries and not just a single keyword for SEO. Word count does affect SEO but it is not a direct ranking factor for the search algorithm according to Google. These limits are the best word counts for SEO to help content rank higher in the search engines for relevant keywords. SEO word count best practices include at least 1,000 words for standard blog posts, 2,000 words for long-form content, and 300-500 for news articles or product pages. Add Images to Support & Lengthen the Content.Improving Content Quality & Word Count for SEO.What Is the Minimum Word Count for SEO?.
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